SELECTED WORK / 09 OF 10
PERFUME
WEBSITE.
An atmospheric product story that makes fragrance feel specific, sensory and easy to understand online.
THE BRIEF
DESCRIBE WHAT
CANNOT BE SEEN.
Fragrance asks a website to communicate memory, material and mood without letting language become obscure. The story should be evocative and useful at the same time.
This demo editorial contains no campaign imagery. Final product writing, motion direction and commerce evidence will be introduced in the detailed pass.
THE DIRECTION
SENSORY STORY.
PRECISE CHOICE.
Each scent needs a distinct world, but notes, concentration, size and delivery remain easy to compare. Atmosphere should sharpen the decision, not soften it.
Motion can support the slow reveal of a fragrance story while interaction stays immediate for customers who already know what they want.
Scent language
Translate notes and character into grounded, memorable product writing.
Art direction
Give each fragrance a world while preserving one brand system.
Commerce
Keep product choices and purchase detail legible within the atmosphere.
The final page will pair this editorial structure with a complete sensory image and motion system. That detail comes next.
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